It was a needed injection of star power with Hollywood actors over 90 days into a strike that has left most red carpets void of glamourous talent and resulted in several high-profile films being pushed to next year. The two superstars posed together at the premiere of “The Eras Tour” earlier this week in Los Angeles. With her 274 million Instagram followers, Swift hardly needed a traditional marketing campaign to get the word out.īeyoncé made a similar deal with the exhibitor for “ Renaissance: A Film By Beyoncé, ” which will open on Dec. Swift, who produced the film, went around the Hollywood studio system to distribute the film, making a deal directly with AMC, the largest exhibition company in the United States. Those showtimes helped boost its opening day sum to $39 million – the second biggest ever for October, behind “Joker’s” $39.3 million. Compiled from Swift’s summer shows at Southern California’s SoFi Stadium, the film opened in 3,855 North American locations starting with “surprise” Thursday evening previews. The one to beat is “Joker,” which launched to $96.2 million in 2019.Ī unique experiment in distribution, premium pricing, star power and loose movie theater etiquette-more dancing and shouting than a Star Wars premiere-have made it an undeniable hit. And if it comes in on the higher end of projections when totals are released Monday, it could be the biggest October opening ever. In today’s dollars, that would be around $102 million. It’s easily the biggest opening for a concert film of all time, and, not accounting for inflation, has made more than the $73 million “Justin Bieber: Never Say Never” earned in 2011. The unparalleled enthusiasm helped propel “Taylor Swift: The Eras Tour” to a massive, first place debut between $95 million and $97 million in North America, AMC Theatres said Sunday. Movie theaters turned into concert venues this weekend as Swifties brought their dance moves and friendship bracelets to multiplexes across the country.
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