When comparing them, make sure the provider doesn’t charge for the most important features, such as the following: Luckily, you don’t need to invest in order to switch to another provider, as there are various options with rich free plans. There are no premium versions that would keep essential functions behind a paywall, so you get most features an average user needs. Pricing Many Mac users stick to Apple Mail because it’s pre-built and free to use. Of course, having a dedicated app is still preferable, as mobile web apps might be inconvenient and hard to navigate. The good news is that this criterion doesn’t significantly narrow your pool of options, as most email clients offer at least a web app you can access from most devices. You won’t always be near your laptop, so your email platform should offer cross-platform support to ensure you can see and respond to important emails on the go. Opting for such an email client makes it hard to stay on top of your correspondence. Many Mac apps and platforms-including email clients-are exclusive to macOS and don’t support Android, Windows, and other operating systems. Cross-platform support Apple is well-known for its cohesive but closed ecosystem. The results have been somewhat mixed as the technology is still new, but you can experiment with such options to see if you’ll find them helpful. Due to the recent explosion of AI-powered solutions, some email clients have implemented machine learning to let users organize and manage their emails more easily. Gmail has a similar feature that automatically categorizes promotional and social emails into dedicated folders. Outlook, for example, uses the Focused Inbox that shows you the most important mail based on the sender and your correspondence history. Smart inboxes are another useful feature, the implementation of which can vary significantly between platforms. Most email clients aren’t foolproof regarding spam detection, but you can still find a platform that minimizes the manual work necessary to remove unwanted mail. For instance, it should automatically filter out spam, phishing, and other useless and potentially harmful emails. Your email client should also take some of the organization off your plate. This may not be a problem if you only email occasionally, but frequent and advanced users need a rich set of organization tools. A clear view of the key commands-Your email client should make it easy to compose emails and manage incoming mail by adapting the layout depending on your actions and highlighting the most relevant commandsĮmail organization features As mentioned, Apple Mail isn’t the most robust solution when it comes to email management and organization.Gmail’s web app is an example of a platform that doesn’t do this well-when you’re composing a new email, it opens an immovable window that blocks your inbox Inobtrusive email composing-You should have a clear overview of your inbox while composing an email so that you can reference specific threads when needed.
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